Promotion Overview

To celebrate the season, LMG launched the Summer Cash Grab promotion across Bottlemart and SipnSave, offering customers the chance to win instant cash prizes of up to $5,000. With a fun, gamified entry mechanic and high win odds (1 in 5), the promo was designed to drive engagement across both in-store and online purchases – culminating in a $1,000 major prize draw for non-winners.

‍

Our Role

KO built two custom microsites, one for Bottlemart and one for SipnSave - integrated seamlessly into LMG’s own app and websites via iFrame. The promo supported both receipt uploads and a streamlined e-commerce flow for eligible online orders. To participate, players selected their beverage and launched it into one of five virtual ice buckets to reveal their instant win result.

Prizes were fulfilled via Vault Pays-enabled Prepaid Mastercards and LMG branded gift cards, ensuring a smooth reward experience.

‍

Results & Impact

The promotion was a summer success, engaging thousands of customers across multiple channels. The combination of immersive gamification, seamless tech integration, and enticing prizes helped drive participation, enhance customer experience, and strengthen brand loyalty for Bottlemart and SipnSave.

‍

Partners

The Idea Shed led the campaign’s creative and promotional strategy, while LMG brought the campaign to life through its Bottlemart and SipnSave brands, with Vault supporting prize fulfilment via prepaid gift cards.